What Buying Olive Oil In Italy Can Teach You About Value & Price

“Nowadays, people know the price of everything and the value of nothing.”

- Oscar Wilde, The Picture of Dorian Gray

While Wilde wasn’t talking about investing when he wrote this, it does make me think about the difference between the price of a stock versus the value of it.
If you’re reading this, you’ve undoubtedly spent time in the stock market and know that value and price are two very different measures arrived at by different means.
But that begs the questions, how do you know the value of a stock, and how do you know when to buy a stock that’s undervalued?
Sven Carlin, the analyst who writes our free newsletter Investiv Daily, set out to answer these questions in a fantastic article published this past Thursday, and I’d like to share it with you today.
In addition to Investiv Daily, we will soon be launching a new newsletter written by Sven, Global Growth Stocks. This paid newsletter will deliver a stock pick each month that has global market exposure and is on the verge of major growth that you can buy into now for a great value.
If you’re interested in learning more about Global Growth Stocks, I encourage you to add your name to the list via the link at the bottom of this article to receive updates on its upcoming release.
For those who do sign up for these updates, we will soon be giving you an opportunity to subscribe to Sven’s Global Growth Stocks at an incredible discount and before we release the newsletter to the general public, so keep your eyes on your inbox.
I’ve read through the first few issues of this newsletter, and I can assure you you won’t be disappointed by Global Growth Stocks and Sven’s monthly stock picks.
But enough about that, here’s Sven:

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November 17, 2016

What Buying Olive Oil In Italy Can Teach You About Value & Price

• Everybody knows the price of a stock, but few know the actual value.
• There are a few things that can help you when buying undervalued assets.
• To determine if you’re investing in a good undervalued investment, consider the company’s probability of bankruptcy.

Introduction
This summer, I was in Italy and buying some olive oil. As we use mostly olive oil in our kitchen, I bought 10 liters of this special oil, enough to last for a few months.
The seller came on a typical Italian scooter with the oil, and told me that the price was 100 Euro. I paid, and the seller and I continued on in a conversation about the sea, sunshine, boats, olives, and oil. The olive oil guy said that he and his family have 600 olive trees, it takes them a month to pick them in the Autumn and he usually gets about 3,000 liters of olive oil. I made the calculation and said that he makes 30,000 Euro a year just on his olives. He then corrected me that he usually sells it to locals for 7 or 8 Euros a liter, and only rarely manages to sell it to a tourist for more.
It was one of those moments in life when I felt both stupid and amazed. He didn’t even realize what he had just told me, he said “Ciao” and left me standing with my 10 liters of olive oil and 100 Euro lighter.
You might be wondering what olive oil has to do with investing. Well, there is a very important lesson to be learned here. I paid 10 Euros per liter because it was a price that reflects the value of the oil for me, what I didn’t know is that the price for locals was much lower.
With a little bit of research, I could have known the exact price of the oil, or what we all learn by watching the stock market. But what’s more important than the exact price of an asset is the value behind the asset we are buying. My olive oil situation is the exact opposite to what usually happens on the stock market, where people know the price of everything but the value of nothing.
How Do You Know The Value Of A Company?
This is the million-dollar question, but the answer can be reached.
In simple words, earnings are what give value to a company. As earnings grow, the value of the company will increase accordingly. The big issue lies in the time frame used for earnings and value. As businesses operate in cyclical economic environments, their earnings fluctuate accordingly. Therefore, Nobel Prize winner Professor Rober Shiller developed the Cyclically Adjusted Price Earnings ratio (CAPE), which uses average inflation-adjusted earnings from the previous 10 years.
The table below includes the 10-year earnings per share data on 5 companies that we’ll name later. Some are stable, and some are more volatile, but their averages are all positive.

Table 1: 10-year earnings. Source: Morningstar.

By attaching the historical mean CAPE ratio of 16.7 to the respective average earnings we get prices of $49.9 for company A, $74.23 for B, $34.21 for C, $21.10 for D and $60.45 for E.
Company A in this case is Rio Tinto (NYSE: RIO). Its price was often above $49.9 in the 10 years, but is currently still below it amidst the commodity bear market.

Figure 1: Rio Tinto 5-year stock price. Source: Yahoo Finance.

Company B is Johnson & Johnson (NYSE: JNJ), and its price was below its CAPE price back in 2013.

Figure 2: JNJ 5-year stock price. Source: Yahoo Finance.

Company C is Microsoft (NASDAQ: MSFT), and not surprisingly, its price was also below its current CAPE value back in 2013.

Figure 3: MSFT 5-year stock price. Source: Yahoo Finance.

The same story holds for company D, General Electric (NYSE: GE).

Figure 4: GE 5-year stock price. Source: Yahoo Finance.

While the stock price of company E, Consolidated Edison (NYSE: ED), was below its CAPE price back in December 2015.

Figure 5: ED 5-year stock price. Source: Yahoo Finance.

The point of these charts it to show you that more often than not, companies come close to or are even far below their long term cyclical values. The patient investor, by carefully accounting for long term value through earnings analysis, can easily grasp the cyclicality by buying when prices are below their normal market valuation. But undervaluation leads to another question.
When Should You Act If A Company Is Undervalued?
If the million-dollar question was how to value a company, the billion-dollar question is when to act on a found discrepancy between value and price.
Stock prices are usually below a fair value when there is something negative going on around the company. Unfortunately, this is the time when most people sell instead of buying stocks. By analyzing long term earnings and a company’s future prospects, it isn’t so difficult to estimate the value of the company.
The real question to be answered then should be, will this company go bankrupt? If the answer is no, then it is much easier to buy into a falling stock with high probabilities of nice returns as the sector or economy stabilizes.
A stellar example of this methodology is the Berkshire Hathaway’s (NYSE: BRK) acquisition of Burlington Northern Santa Fe Corporation back in 2009. Buffett seized an opportunity in the economic cycle, and bought the company at a low point for $35 billion. In the meantime, BNSF’s earnings have doubled and BRK has received more than $22 billion in dividend payments. Not bad for a $35 billion acquisition after 7 years.

Figure 6: BNSF dividend payments to BRK. Source: Bloomberg.

Conclusion
The main message of today’s article is that there is plenty of time and there will be plenty of opportunities to make smart investments. There is no need to rush into purchases just because the market tells you the price or because you think the price is below the value of something like in my olive oil case.
By buying only when the price is much lower than your assumed value you can sleep better and increase your long term returns.
By Sven Carlin

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Sven’s advice at the end of this article is solid: rather than just simply looking at the price of a stock, be patient and look for those stocks that are undervalued. It will require a bit more investigation on your part, but identifying an undervalued stock can result in incredible profits well worth the wait and the work.

I wish you and yours a very happy Thanksgiving this Thursday. Next Sunday we’ll be talking about turkeys. No kidding.